I'm not going to reveal how I know this...
Well, of course he's not going to reveal how he knows it, because what follows is a load of bullshit. Ryan Brookhart, who fancies himself an industry insider (and of multiple industries, no less), claims that shoppers will not be able to find the pictured Joker figure (the Movie Master version) at retail, because Mattel decided it was "too scary for children". He goes on to say that it will be replaced by a, "hybrid animated style Joker roughly an inch smaller and in standard blister-style packaging." The "replacement" he's describing is the figure from the 5" movie line, geared toward kids who will want to play with their toys, and it's the same one that was shown at the NY Toy Fair back in February (although the retail release has a much less impressive paint application). The 6" Movie Master line, however, was created with adult collectors in mind, and is (once again) the same product shown at Toy Fair. Two different figures, in two totally different scales, and from two completely separate lines, were always planned. This isn't a deliberate attempt to deceive people, but rather a very confused individual whose inaccuracies were unfortunately repeated by various bloggers and small media outlets. The version pictured on the page that sparked all this nonsense was never going to be part of the 5" line, despite what some know-nothing wannabe says on the internerd.
With the theatrical release of The Dark Knight still seven weeks away, why would anyone believe Mattel won't be shipping more Movie Master Joker figures to retailers? Of course they will. In fact, they're going to be two-per-case in a future assortment, the same ratio as Batman was packed in the first shipment. But the uninformed still scramble to pay thrice the MSRP for something many of them wouldn't have even wanted if Heath Ledger was still alive. While the macabre attraction to the likeness of a recently deceased celebrity comes as no surprise, the figure itself leaves much to be desired. When the Movie Master line first hit retail, I came across at least fifteen of them. The paint application doesn't do the sculpt justice, so I didn't bother getting one for the $11-and-change price. Even if the figure had been perfect, though, you might as well throw your money in the garbage if you pay $35 (or more) to acquire one. They will be available in Big Box stores again very soon.
The Dark Knight Joker Figure